Top 10 Online SEO Courses on LinkedIn Learning

“Content is King”. Microsoft founder Bill Gates’ words have proven right with the rise of the internet as the market on the planet. A great market demands great products with great selling points. And Search Engine Optimisation is the ultimate marketing strategy allowing you to attract search engines to your amazing content and your amazing business. The demand has garnered a lot of attention for SEO courses on LinkedIn learning.
Also read: Online Search Engine Optimization Courses & Certifications
SEO is a set of rules wherein you optimize your website in order to achieve higher rankings in search engines' organic results. The higher the rankings, the more traffic that will follow and hence more business for your or your clients. While the technicalities in SEO may appear easily attainable, it has become a crafty artform, where you as a professional need to keep pace with the changing trends of the internet. Every now and then Internet giants like Google (the most important of them all!) change their strategies meaning you will also have to change your strategies as well. This applies to SEO also. So this requires skills that come with experience. But worry not, even freshers can enter this field, because the industry experts in this field have poured their knowledge in creating specialised SEO courses on LinkedIn Learning.
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The power SEO in Digital Marketing

Nothing can beat organic traffic. To get that you need great content which is inviting. It is a fact that SEO for Google and other search engines is going to be even more crucial in 2021 as organic search consistently is outpacing other search traffic. Lucky for you, there are amazing SEO Courses on LinkedIn Learning which can turn you into a powerful Digital marketer.

Why LinkedIn Learning

Linked Learning has become an amazing platform for professionals to master skills. The advantages of LinkedIn Learning are:

• An interactive, social, learner-centered approach

• Courses with High-Quality Content

• Access to a wide variety of courses

• Access to courses at an affordable price

• Curated, relevant courses

• On-demand access to your courses

• A free trial with full access

Also Read: Search Engine Optimisation (SEO) Training course by Simplilearn

10 Best Specialized SEO Courses on LinkedIn Learning

Understanding the importance of SEO, we have shortlisted 10 best seo courses that are available on LinkedIn Learning.

Note: The given details are collected and compiled by the Careers360 team.

1. SEO Foundations

As the name suggests this is one of the best SEO courses to build a foundation. The course teaches you the importance of SEO in business, keywords (distribution, attributes, research and evaluation), how search engines index content, going through important URLs and redirects, optimizing your pages and content, measuring your success and progress, planning for long-term SEO strategies, etc. Additionally, you will learn some specific SEO tips that help you in expanding your audience.

Duration: 2h 38m

Topics Covered:

• Search engine optimization (SEO)

• Reading search engine result pages

• Setting SEO expectations

• How SEO affects your business

• How to research keywords

• Tools to help you analyze keywords

• Keyword attributes and distribution

• How Search Engines and People View Web Pages

• Optimizing site structure and textual page elements

• Optimizing for personalized search

• Content Optimization: Technical SEO

• Understanding how search engines index content

• Working with canonical URLs and redirects

• Leveraging microformats

• Working with server-side factors

• Using Google Search Console

• Long-Term Content Planning

• Link-Building Strategies (internal and external)

• Measuring SEO Effectiveness

• Ecommerce: Local and Mobile SEO Considerations

2. SEO for Social Media

This is one of the SEO certification courses which puts its money on the fact that powerful SEO can bring social media channels to life. You learn the tools of the trade to increase 10x visibility for posts in platforms such as LinkedIn, Facebook, Twitter, etc. The course has real-world examples and proven strategies that you will be able to apply right away.

Duration: 39 minutes 51 seconds

Topics Covered:

• SEO ranking factors on Google, Bing

• Channels for social media SEO (Business-to-Business) (Business-to-Consumer)

• Optimizing social media accounts or profiles

• Creating and sharing optimized social content

• Increasing the reach of your social posts

• Finding and engaging with target users on social media

Also Read: Search Engine Optimisation Training by Intellipaat

3. SEO Keyword Strategy

If you can optimize your website by using keywords, then you will keep getting more visitors. If you can analyse the right keywords for your business, then you can hold on your own in digital marketing. After completing this course you will learn how to create excellent keyword strategies and how to implement them for different channels. You learn how SEO selection is different depending on the customer intent, identify trends, etc. You also learn to utilize negative keywords, develop analytics, measure the results, etc. This is one of the best seo courses online, worth its money for specialising in the nuances of SEO keyword strategies.

Duration: 1h 36m

Topics Covered:

• Keyword Research

• Analyze Keyword Patterns

• Mapping Keywords across the Customer Lifecycle

• Keywords optimization for paid search, marketing, etc.

• Creating a starter set

• Reading search engine results in pages (SERP)

Also read: 10 Skill That SEO Specialists Must Have

4. Marketing Tools SEO

In today's fast-growing market, a wide number of SEO tools are present. If you are looking for an SEO certification that covers the basic SEO tools like Google Search Console, Screaming Frog SEO Spider, SEMrush, Siteliner, Google Keyword Planner, and more, then you can opt for these courses. This SEO course certification discusses the merits as well as the demerits of these tools.

Duration: 1h 36m

Topics Covered:

• Technical SEO tools

• Google search console

• Google Diagnostic tools

Also read: Career as SEO Analyst

5. SEO: E-Commerce Strategies

You must have some great site optimization strategies focussing on e-commerce. This is one of the linkedin learning seo courses that help you in this particular field. After completing the course, you will be able to optimize your online store by improving page rankings and building traffic. With the help of the SERP optimization strategies, you will learn optimizing e-commerce videos and social media platforms for search engines.

Duration: 1h 2m

Topics Covered:

• Ecommerce Website Structure

• Ecommerce silo structure

• Internal linking for ecommerce

• Optimize your ecommerce crawl budget

• Ecommerce URL structure

• Ecommerce subdomain vs. subdirectory

• Ecommerce anchor text

• Managing broken and redirected links

• Optimizing product pages for SEO

• Optimizing ecommerce content pages

• Buyer journey and keywords

• Ecommerce canonical URLs

• Understanding how ecommerce SERP works

• Ecommerce rich snippet optimization

6. SEO: Link Building

This is one of the best SEO certification courses emphasising on the power of link building. No strong links means bad rankings. So you learn the ways in which search engines perceive links, what makes a link excellent, etc. You also learn to use link analysis tools to evaluate your site's backlink profile. You will learn about reciprocal linking, link building from blogs and directories, etc. You also learn the don'ts in the industry such as how to avoid link schemes which can land you in trouble with search engines (hiding and buying links)

Duration: 1h 10m

Topics Covered:

• Importance of links

• Using link analysis tools

• Understanding PageRank

• Placing links

• Building a link profile

• Creating link bait

Also Read: Digital Marketing Course and Certification by Intellipaat

7. Advanced SEO: Developing an SEO-Friendly Website

Advanced SEO techniques are very important to build an SEO-friendly website from the ground level. You learn to optimise your architecture and improve site indexing and crawling your site. This is among the top linkedin learning seo courses for delving deeper into concepts such as optimization of site speed and rendering, HTTP/2, other progressive web apps, etc.

Duration: 2 hours 38 minutes

Topics Covered:

• Optimized Website Architecture

• Creating Your Information Architecture

• Managing Your URLs

• Optimizing Your Content Structure

• Introducing Structured Data

• Technical Makeup

8. International SEO

If you want to attract international visitors to your website, then this SEO certification focusing on international SEO will be the right choice for you. This course will help you in developing and implementing a successful strategy in terms of international SEO. Right from determining target markets to optimizing your website for different countries and languages, it has a lot to offer.

Duration: 1h 25m

Topics Covered:

• International SEO

• Leveraging local and regional considerations

• Ensuring core functionality works around the world

• How search engines handle multilingual content

• Using hreflang for optimization

• Using meta tags to define target languages and regions

• Using Google Search Console for international SEO

• On-Page and Off-Site Factors of International SEO

• Handling localization and targeted international content

• Best practices around translating content

• Understanding international keyword considerations

• Leveraging off site factors for international SEO

• Measuring International SEO Performance

• Using segmentation to evaluate international audiences

• Reporting international SEO performance effectively

9. Advance SEO: Search Factors

SEO search factors are those elements that are the basic things that decide where your site is displayed on the Google results page and how your content will reach the audience. This seo certification course will teach you from scratch the goals and intent of searching and how these results pull up the relevant results and rank content. Many other methodologies for increasing the traffic for your website by using search factors have been explained in this course.

Duration: 1h 11 m

Topics Covered:

• Taking SEO to the next level

• The Modern Search

• Comparing search engines

• How people use search

• The sequence of user search queries

• Intent-based keyword research

• Google Search Intelligence

• Evolution of Google SERPs

• RankBrain and and machine learning

• An updated keyword research strategy

• Featured Snippets

• What are Google Search features?

• Knowledge Graph cards

• Search operators

Also Read: Mastering Digital Marketing: SEM, SEO, Social Media and Beyond London Business School, London via Emeritus

10. Local SEO

SEO is crucial for the success of every business. And local SEO is crucial to "brick and mortar" stores and services. This is among the best linkedin learning seo courses for teaching local businesses to achieve maximum visibility on search engines, and therefore drive more traffic (web traffic and foot traffic!) to their sites and services. You will learn about the local SEO landscape and how to go about using local SEO to enhance your business.

Duration: 2h 31 m

Topics Covered:

• Understanding Local SEO

• Reviewing local search results, keyword modifiers

• Evaluate Your Site

• Research your business category

• Prepare the Foundation

• Optimize your site structure

• Integrating with social media

• Create localized content

• Optimizing page speed

• Advanced technical efforts

• On-Page Optimization

• Craft the right title and description tags

• Use heading tags properly

• Choosing to use breadcrumbs

• Create a sitemap

• Track Your Results through Google Analytics

• Google Search Console

• Citations

• Get listed in directories

• Keep your NAP (name, address, phone) consistent across the web

• Use Google Places for Business

• Creating a Google My Business page

• Outfitting your local listing with content

• Using the Google My Business interface

• Backlinks

• Collect Reviews on Google and other sites

• Advanced Local SEO

Also Read: Certified Search Engine Optimisation Professional by Vskills

Conclusion

If you are planning for a job or career in the area of digital marketing, then SEO is a skill that you need expertise in for sure. And linked Learning is a great platform offering a plethora of seo courses online. With unlimited access and expert instructors, you can develop a good understanding of SEO that will not only help you to strategize for the companies you work in but also for your own websites. So what are you waiting for! Take some of the best seo courses on LinkedIn Learning and fine tune your craft!

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